Sales Campaign

The application of the way of thinking to point line in traditional sales promotion training;

以点带线思维方式在传统推销培训中的应用

Under the condition of market-oriented economy,the functions of sales promotion not only manifest in the commodity circulation,but also can apply in the process of enterprise operation and management.

市场经济条件下,推销的作用不仅体现在商品流通上,还能够应用到企业管理过程中,通过对推销进行研究和分析,将其分为三个层次,即直觉推销、人性化推销和智慧规律推销,这三个层次既体现了循序渐进的推销过程,又是一种遵循规律的科学方式和方法。

Both salespersons and customers in sales promotion show various psychological phenomenon.

推销是以人为主体的经营活动 ,推销活动中推销员和顾客都会表现出各种各样的心理 ,对推销活动中推销员与顾客之间的距离、顾客的逆反心理及购买念波等心理问题进行探讨分析 ,能使推销员提高推销艺术 ,更好地完成推销工作。

This paper introduces the application of role - play in the college course of selling and negotiation, in which methods widely - used in the in - company training are taken and transformed to suit student s knowledge and experience.

该文借鉴了企业培训中角色扮演的设计和指导方法,结合学生特点,对《推销谈判》课程中角色扮演教学法的应用进行了尝试和创新。

A whole selling process is composed of several stages,and searching for quasi - customers is an important stage of selling and key work of success and failure for every selling employees.

一个完整的推销过程可以划分为若干个阶段,寻找准顾客是每个推销员开始推销活动、占领推销市场的重要阶段,也是推销成败的关键性工作。