engine builder

This paper sets up the profit distribution models of supply chains dominated by manufacturer and seller separately,expound why manufacturer and seller make great efforts to make themselves become leading enterprises of the supply chain,explain why it has the competitive advantage that seller dominate the supplies chain at the same time.

制造商主导的供应链中,制造商通过决定产品的批发价格最优化自身的利润分配;在销售商主导的供应链中,销售商通过决定批量折扣率达到对产品批发价格的控制,为销售商带来更大的利润。